The People's Vote campaign needs to decide whether it is campaigning to Remain or for a people's vote. The two are not the same, and the arguments sometimes conflict. It sends a confusing message. To get a people's vote, they will need to win support across the spectrum. Simply telling Leave voters that they have made a "mistake" isn't going to win them over. They need convincing that a people's vote is not merely a trick to stop Brexit; it is for them also. But, listening to some Remain campaigners, a people's vote appears to be a ploy to stop Brexit. Their argument is primarily based on the idea that voters were "tricked" or "misled" in the last election. Their argument is another way of saying Leave voters were stupid, or gullible. When they are challenged on this point, they will say "no, of course, we are not saying that", and then it is followed by a "but" - "but the Leave campaign lied!...
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