The Thin End

It is easy enough for us to respond to 'save an animal' campaigns. We are rightly concerned about endangered species and animals being needlessly hunted and killed for gratification.   You can adopt a tiger for just £3 a month with the WWF.   You get a cuddly toy, regular updates and a certificate.  But it isn't just about saving a cuddly and muched loved animal species.  It is a vital part of building resilience in our ecosystems.  Save a Tiger is a successful campaign.  It sets an object, a time, and an imperative, to double the number of tigers by 2022.  The call to action is intense.  It appeals to our hearts as well as our minds and to the imperative to act.  There are now estimated to be 3, 900 wild tigers globally.  There are more tigers in captivity in the USA than there are in the wild.  But this isn't merely about the protection of a species. It is about saving our planet. The target to double the number of tigers was...

The UK, we are told, leads the world in tackling climate change. Since 1990 the UK has  cut emissions by more than 40 per cent while growing the economy by more than two-thirds. Unfortunately, this hides a bleaker reality. British Prime Minister, Theresa May boasts that the UK has "the best performance on a per person basis than any other G7 nation."  She may be right, but... Yes, there is a 'but', and it is a very a big 'but'.  The UK hits its targets by exporting its pollution. Exporting environmental pollution The UK reliance on imports is simply exporting our environmental pollution. Our cheap food comes at a great environmental cost.   Our consumption goes on killing the planet. Photo by Elle Dunn In a globalised world, the demand for food is increasingly met by resources outside a given country’s own territory.  Currently, almost a quarter of all food produced for human consumption is traded internationally.  This is good news for t...