The Thin End

It is easy enough for us to respond to 'save an animal' campaigns. We are rightly concerned about endangered species and animals being needlessly hunted and killed for gratification.   You can adopt a tiger for just £3 a month with the WWF.   You get a cuddly toy, regular updates and a certificate.  But it isn't just about saving a cuddly and muched loved animal species.  It is a vital part of building resilience in our ecosystems.  Save a Tiger is a successful campaign.  It sets an object, a time, and an imperative, to double the number of tigers by 2022.  The call to action is intense.  It appeals to our hearts as well as our minds and to the imperative to act.  There are now estimated to be 3, 900 wild tigers globally.  There are more tigers in captivity in the USA than there are in the wild.  But this isn't merely about the protection of a species. It is about saving our planet. The target to double the number of tigers was...