Skip to main content

Dame Emma Thompson leads charge against rainforest destruction

Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez today, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being pushed to the brink of extinction because of deforestation for palm oil.

Rang-tan


Launched globally today, just ahead of International Orangutan Day (on August 19), the film, voiced by Emma Thompson, will also be shown across UK cinemas with thousands of screenings throughout August and September. It has been made by creative agency Mother (directed by award-winning Salon Alpin) and produced by Oscar-winning Passion Animation Studios.

Celebrities taking to social media to share it include Stephen Fry, Bryan Adams, Jodie Kidd, Alesha Dixon, Andy Serkis, Geri Horner (née Halliwell), Gregg Wallace and Sharon Osbourne.

The film tells the story of baby Rang-tan as she causes mischief in a little girl’s bedroom. Just as the girl is about to banish her, she asks Rang-tan what brought her there. Rang-tan’s memories are harrowing. They show her forest home destroyed, trees burning, huge machines hacking others to the ground and her mother lying injured.

Palm oil is used in almost half the products we buy in UK supermarkets and demand is increasing at an alarming rate. Ending their part in deforestation for palm oil was a promise that Unilever, Nestle and Mondelez, along with many other brands made a decade ago, with 2020 their deadline. On International Orangutan Day they will have just 500 days to go and they are way off target. The film marks the start of Greenpeace’s campaign to ramp up pressure on brands to keep their promise and end destruction of the rainforests.

When Greenpeace asked me to narrate Rang-tan, I didn’t hesitate. For too long big brands have been getting away with murder. And for too long our response to orangutans has been ‘ohhh, poor thing’ as we’re shown photographs of them orphaned and at death’s door. But change is possible – we can make it so.

Orangutans spend 95% of their lives in the trees, but right now, Indonesia’s forests – the lungs of the planet – are disappearing at the rate of one football pitch every 25 seconds. Bornean orangutan numbers more than halved between 1999 and 2015 with the loss of approximately 150,000 individuals – that’s more than 25 a day. If we don’t act now to stop brands buying dirty palm oil, more habitats will be ruined, indigenous people will lose their homes and orangutans could be lost forever.



Article and image courtesy of Greenpeace.




Comments

Popular posts from this blog

Ian Duncan-Smith says he wants to make those on benefits 'better people'!

By any account, the government's austerity strategy is utilitarian. It justifies its approach by the presumed potential ends. It's objective is to cut the deficit, but it has also adopted another objective which is specifically targeted. It seeks to drive people off benefits and 'back to work'.  The two together are toxic to the poorest in society. Those least able to cope are the most affected by the cuts in benefits and the loss of services. It is the coupling of these two strategic aims that make their policies ethically questionable. For, by combining the two, slashing the value of benefits to make budget savings while also changing the benefits system, the highest burden falls on a specific group, those dependent on benefits. For the greater good of the majority, a minority group, those on benefits, are being sacrificed; sacrificed on the altar of austerity. And they are being sacrificed in part so that others may be spared. Utilitarian ethics considers the ba

The secret life of Giant Pandas

Giant pandas, Ailuropoda melanoleuca , have usually been regarded as solitary creatures, coming together only to mate; but recent studies have begun to reveal a secret social life for these enigmatic bears.  GPS tracking shows they cross each others path more often than previously thought, and spend time together.  What we don't know is what they are doing when together.  Photo by  Sid Balachandran  on  Unsplash For such large mammals, pandas have relatively small home ranges. Perhaps this is no surprise. Pandas feed almost exclusively on bamboo. The only real threat to pandas has come from humans. No wonder then that the panda is the symbol of the WWF.  Pandas communicate with one another through vocalization and scent marking. They spray urine, claw tree trunks and rub against objects to mark their paths, yet they do not appear to be territorial as individuals.  Pandas are 99% vegetarian, but, oddly, their digestive system is more typical of a carnivore. For the 1% of their diet

Work Capability Assessments cause suffering for the mentally ill

People suffering from mental health problems are often the most vulnerable when seeking help. Mental health can have a major impact on work, housing, relationships and finances. The Work Capability Assessments (WCA) thus present a particular challenge to those suffering mental illness.  The mentally ill also are often the least able to present their case. Staff involved in assessments lack sufficient expertise or training to understand mental health issues and how they affect capability. Because of  concerns that Work Capability Assessments will have a particularly detrimental effect on the mentally ill,  an  e-petition  on the government web site calls on the Department of Work and Pensions to exclude people with complex mental health problems such as paranoid schizophrenia and personality disorders. Problems with the WCA  have been highlighted in general by the fact that up to 78% of 'fit to work' decisions are  being overturned on appeal. It is all to the good that they